Why Generation Alpha is Generation Nature

Why Generation Alpha is Generation Nature

Think kids born from 2010 onwards are only interested in digital experiences? Think again.

New research from the UK’s National Trust charity and children’s newspaper First News showed that 76% of children surveyed want to spend more time in nature. But unfortunately a large proportion of parents (63%) are only able to take them once a week or less.

While once a week is better than nothing, lack of proximity to nature (and the cost required for some to get there) means that many children are missing out. Well over a third of the UK’s population—38%—live more than 15 minutes away from green or blue space.

Better lung health and stronger bone density are only two of the physical benefits of getting out into nature, and there are many more indicators suggesting improved mental health.

No wonder around 80% of parents surveyed back The National Trust’s campaign for legislation to make sure everyone can access green or blue space within a 15-minute walk of their homes.

How close to your home is YOUR nearest green or blue space? If it takes less than 15 minutes to get there, you have the most incredible health and wellbeing resource virtually on your doorstep. And if you have Gen Alpha kids who are keen to spend as much time as possible in the great outdoors, follow their lead!

← Older Post Newer Post →

In harmony with the natural world: Maggie Hewitt’s connection to nature

In harmony with the natural world: Maggie Hewitt’s connection to nature

New Zealand-born Maggie Hewitt was only 21 when she founded her fashion brand Maggie Marilyn in 2016, and began a journey to create an ethical...

Read more
Why composting is more important than you think

Why composting is more important than you think

Changing how we dispose of our food scraps as a society is one of the easiest ways to positively impact the environment.⁠⁠Throwing food scraps (like...

Read more
Why going outside is good for your skin

Why going outside is good for your skin

Dry, irritated skin is something many of us struggle with, whether it’s related to our general health, our broader environment or genetics. We’ve created a...

Read more
Embracing Nature's Artistry: An Interview with Sarah Hendriks Smith

Embracing Nature's Artistry: An Interview with Sarah Hendriks Smith

In this exclusive interview, we sit down with our friend Sarah Hendriks Smith, the creative force behind Cisco & the Sun. With over 15 years...

Read more
Let Nature Make Your Day on October 10th

Let Nature Make Your Day on October 10th

What will you be doing on World Mental Health Day? Going to work, juggling commitments with family, trying not to think about all the deadlines...

Read more
Rebecca Harding: Style, Philanthropy and the Must-Hear Sounds of Nature

Rebecca Harding: Style, Philanthropy and the Must-Hear Sounds of Nature

Rebecca Harding, founder of Australian razor and body care brand LUI, is passionate about fashion, beauty, travel, cooking, and health advocacy. She moved to Melbourne...

Read more