Paying it forward (the kids are alright)

Paying it forward (the kids are alright)

Do you tend to make similar choices to your parents in terms of politics, beliefs, spending, lifestyle, even shopping habits? Take a quick moment to consider.

Research on inherited behaviours commonly examines how everyone’s development is influenced by a combination of genetic and environmental factors. While the tipping point between nature and nurture remains a matter of debate, there are indications that we often tend to emulate the behaviour of our parents.

For example, a study carried out by Greymatter Research Consulting and Russ Reid Company in the States in 2010[1] indicated that ‘what parents say and do when it comes to charitable giving and volunteering makes a big difference in the charitable activities of their children once those kids grow up.’ Findings from the Heart of the Donor survey showed that today’s volunteers are 125% more likely to have come from parents who encouraged their children to volunteer, and 145% more likely to have come from parents who frequently volunteered. In Australia, a report[2] commissioned by ALDI using YouGov surveying carried out in 2022 suggested that:

As many as 8.8 million Aussies (45%) say they have inherited their parents’ grocery shopping behaviours when it comes to selecting their supermarket of choice, digging their heels in even more so than when it comes to institutions like banks (40%), and well above other brands like cars (23%) and energy companies (17%) – showing how much of an influence parents have over future generations and their shopping habits.

So those of us who are parents or primary carers of children are most likely also having a meaningful influence on the next generation…just like our parents and carers did on us.

If that's the case, any of our positive and mindful habits concerning eco-friendly practices and products have a good chance of becoming integral to our kids’ lifestyles too, as they progress into adulthood and have families of their own. And if our household routines promote the therapeutic and cleansing power of 100% natural essential oils as opposed to artificial solutions, we’re potentially gifting our families with the ongoing benefits of aromatherapy and planet-friendly choices: things that arguably will become increasingly critical to everyone’s wellbeing. 

[1] https://greymatterresearch.com/heart-of-the-donor/

[2] https://www.aldiunpacked.com.au/the-parent-trap-how-your-parents-shopping-habits-could-be-costing-you-at-the-checkout/

← Older Post Newer Post →

Life on the Waves

Life on the Waves

Nikki van Dijk's Essentials Professional surfer Nikki van Dijk grew up on Phillip Island, a wild, windswept pocket of nature about two hours south-east of...

Read more
When the season gets loud, choose clarity

When the season gets loud, choose clarity

There’s a particular shift that happens at this time of year — the pace accelerates, the world gets louder, and yet our minds instinctively look...

Read more
From Flowers to Community with Gena Winter

From Flowers to Community with Gena Winter

An Hour In Nature Gena Winter is the co-founder of Marigold, a beloved San Francisco design studio, flower, and coffee shop known for its organic,...

Read more
The Best Reason for Giving Thanks

The Best Reason for Giving Thanks

Giving thanks. How many times have you felt compelled to do that this past year? Giving thanks for not living in a war zone, that...

Read more
Hope is the thing with feathers… and greenery… and nature

Hope is the thing with feathers… and greenery… and nature

Out of a setback comes opportunity In January 2025, environmental scientist Dr. Phillip Levin learned that two years of work leading the National Nature Assessment—an...

Read more
Land that teaches and heals

Land that teaches and heals

Growing towards health in Hawaii  This is an inspiring story of how a neglected area of O’ahu island—‘part illegal dump and part jungle’ —became a...

Read more